Growing bigger... Not only the product range of the Logitrans Group is expanding

2006-02-07

Not only the product range of the Logitrans Group – stackers, highlifters and pallet trucks – but also the size of the Logitrans Group, is expanding continuously. Now the Company is ready for an aggressive growth strategy in the German market. 

Logitrans has owned 50 % of the shares in the subsidiary Logitrans Deutschland GmbH since its establishment in 1999. Logitrans has now taken over all the shares and has put in place an aggressive growth strategy. 

“After the take over of our German subsidiary, we can now decide on strategies ourselves and in this way we can utilise the sales potential in Germany and the cooperation with the Danish parent company in the most optimum way”, says President and owner of Logitrans, Erling Pedersen, and continues: “The German market has experienced a period of stagnation. However, the market is now again making progress, and we expect this tendency to continue. It is therefore important to be ready from the start." 

Logitrans Deutschland focused so far on sales through dealers, but focus will now also be put on direct selling. “We have made some optimistic objectives for our growth, and we are convinced that they also are realistic. Our market shares are relatively low in Germany and we expect to double the sales in Germany”, Erling Pedersen ends the interview. 

The company experiences at the moment a positive growth in Europe and in the USA, and expects further growth to be a realistic future opportunity.